Interactive display - as part of an integrated campaign - connecting the traditional paper cut technique with gesture recognition technology.
Idea
Finding connection between traditional techniques and new technologies, to create a unique take on chewing gum disposal through paper illustration combined with gesture recognition technology.
Finding connection between traditional techniques and new technologies, to create a unique take on chewing gum disposal through paper illustration combined with gesture recognition technology.
The display takes the shape of the bottom of a shoe:
When all the doors are closed.
On the bottom left door: Chewing gum ruins clothes and your day.
On the top left door: Birds can die of eating chewing gum.
On the top right door: Gum stuck in hair.
On the door: Children playing on the ground with chewing gum.
For my graduation project I created an integrated campaign to render the invisible visible through raising awareness to the impact of improperly discarded gum.
I want to promote the correct behaviour of throwing chewing gum in the bin by showing that a simple act of binning the gum makes the city a better place to live in.
I have always been interested in finding connection between traditional techniques and new technologies, which I used to create a unique take on chewing gum disposal through paper illustration combined with gesture recognition technology.
The interactive display I created encourages people to bin their gum in a fun and engaging way without directly instructing them to do so. Binning the gum makes the display come to life. A door, showing problems chewing gum litter causes, slides out of view to show a happier more livable city. Through this the display shows that the simple act of binning the gum makes the city a better place to live in. The user then can animate parts of the illustration through gesture recognition technology, which also takes photos of the user during interaction.
